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Wednesday, July 6 • 11:50am - 12:30pm
Agility in Adapting Your Marketing Strategies towards the Metaverse Race

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Since metaverses are experiential and immersive in nature, it is the best time for brands to take advantage of this by offering the same immersive experience with your ads and marketing initiatives to interactive with your customers. With best practices yet to be established, what are the entry points and barriers for marketers to get into this space?
 
  • Where and how can Metaverse bring advancement to the existing marketing strategies? What are the challenges in the implementation?
  • How to create a metaverse experience that will tie in with real-world experience or run parallel to what the brand has already done in its brand lifecycle?
Moderators
avatar for Renee Sin

Renee Sin

Senior Director, e-commerce, UCP International
Renee leads the Direct-to-Consumer division for the globally renowned home décor & faux botanical conglomerate - UCP International, to spearhead their digital transformation and startup their eCommerce and consumer ecosystem. Renee is a strategic “intrapreneur”, known for her... Read More →

Speakers
avatar for Dr. Ken Ip

Dr. Ken Ip

Group Head of Marketing and Assistant General Manager, B.S.C Group
An awarding-winning marketing and brand communications strategist, Ken has held a number of senior roles from corporate consulting to public affairs advisory for leading multinational and conglomerates. Ken was formerly the Head of Marketing at Atkins, one of the world’s largest... Read More →
avatar for Michelle Chan

Michelle Chan

Managing Partner, Phygital Consulting
Michelle is a well respected pioneer and leader in digital innovation and marketing across multiple industry sectors. She serves as advisor at a few Web3 ventures recently, including ScreensGuru a n intellectual property rights management platform and an ArteVerse marketplace for... Read More →

Wednesday July 6, 2022 11:50am - 12:30pm HKT
  Metaverse Panel Discussion

Attendees (1)